Running shoes are expensive.
Finding the right pair is harder.
NORMA is where serious runners buy, sell, and rent performance shoes from each other.
THE PROBLEM
The average serious runner spends £500+ annually on shoes. Yet most of us have bought a pair that looked perfect online, felt wrong after the first interval session, and now sits in a closet with 30 miles on it.
Generic marketplaces don't help. They can't tell the difference between "barely used" and "450 miles on asphalt." They don't know that a neutral shoe won't work for someone who overpronates. They treat running shoes like handbags.
Runners deserve better.
THE SOLUTION
A marketplace built by runners, for runners.
NORMA connects serious runners who have gear to share with runners who need it. Every seller is a verified runner. Every listing includes real mileage, surface type, and honest condition notes from someone who actually trained in those shoes.
This isn't a generic resale platform with a running category. It's a running community with a marketplace built in.
HOW NORMA WORKS
Platform, payments, and protection.
NORMA is a peer-to-peer marketplace for performance running shoes. Buyers discover shoes and transact with sellers. NORMA provides the platform, payments, policies, and trust/safety systems. Optional Strava verification adds credibility by indicating a user's running activity.
Buyer Protection
Protection when items are not as described, counterfeit, or not delivered. Clear returns and refunds workflow with defined timelines.
Seller Tools
Transparent fees, secure payouts, shipping support, KYC verification, and dispute handling to help you sell with confidence.
Safety & Anti-Counterfeit
Rules and verification systems designed specifically for performance footwear to keep the marketplace authentic.
Returns & Refunds
Clear workflow and timelines for returns, ensuring both buyers and sellers know what to expect throughout the process.
WHAT MAKES US DIFFERENT
Trust that comes from the community.
Strava-verified runners
Connect your Strava to prove you actually run. Your training volume, race history, and local knowledge build credibility that generic badges can't match.
Technical condition grading
Not "like new" or "good condition." Actual mileage logged. Surface breakdown—road, trail, track. Performance notes from another runner who trained in these shoes.
Local-first connections
Meet for pickup at parkrun. Test a rental before your race weekend. NORMA works best when runners know runners. We show you what's nearby, not what's trending.
Rent before you buy
Trying the new Vaporfly for your marathon? Rent it from a local runner for the weekend instead of gambling £250 on a shoe that might not suit your gait.
COMMUNITY
More than transactions.
Every listing on NORMA tells a story. Why someone's selling. How they trained in those shoes. What worked and what didn't.
We're capturing the advice runners already share—in club WhatsApp groups, at parkrun coffee, after Tuesday track sessions. The difference is now you can act on it.
WHO WE ARE
Built by runners, in London.
NORMA started from a simple frustration: a closet full of expensive shoes that didn't work, and no good way to pass them on to runners who might actually love them.
We built the platform we wished existed. One that treats running shoes with the technical respect they deserve. One that values honest condition reports over glossy photos. One that understands why you'd drive 30 minutes to pick up a pair of Endorphin Pros from someone who ran the same half marathon you're training for.
We're runners first. The marketplace is just how we connect.